Whatever your sales experience, we have the steps you need to get your product on the shelf. Your first step is understanding how to create demand for your product. Creating Demand
Unless you're very lucky or very connected, you probably won't launch your product directly into mass-market retail stores like Target or Wal-Mart. Instead, there's a product sales lifecycle you should follow that basically takes you from the ground up, allowing you to build sales in a smart, methodical fashion, starting with small independent retailers and moving up to the big guns. Picture a funnel lying on...

"Invention Marketing Companies" are companies which claim to represent inventors in taking their ideas to companies. We have had many inventors come to our firm over the years who have been "taken" by these firms. The lucky ones only got to the first stage, the unlucky ones lost tens of thousands of dollars. How do they work? Step 1: These companies usually charge a fee of $300-$900 up front to "evaluate" an idea. Some actually have a patent attorney or agent search the invention, but these searches are of widely varying quality. Recently we did a patent search for a...

Invention submissions protect the vital ideas of a business with patents. If you don't put up the shield of protection, then the vultures will come and gobble up the life blood of your company. You might ask what inventions and patents have to do with business analysis. An awful lot! You need to analyze what things are going on in your business that should be patented. That is a smaller number than could be patented. You are looking for those ideas and procedures that would damage your business if a competitor were to get hold of them. They are the ones that qualify for being called inventions. ...